About Us

Why We Are Here.

Sadie is here to bridge the gap between your business and the people you want to connect with, and we’re dedicated to doing that in the most effective, empathetic manner possible. It’s that simple.

So, what’s the vision? Essentially, we want to humanize the world of marketing. We consider basic human empathy to be our most powerful marketing tool, both internally and externally. By aiming to understand our clients and their customers, we bring brands and people together, while providing significant value to both.


Let's connect

How We Think

Using marketing tactics to speak directly to your customer has always been possible, but it can also be incredibly tedious and challenging. For this reason, most marketers still opt to sell directly to a standard demographic rather than spending time pondering which key values their brand might share with Michelle, a Mother of 3, who plays hockey on Sundays, prefers a pilsner over a red wine, and secretly loves to scrapbook. This imaginative, personal detail is where digital marketing really shines; It provides us marketers with the insights, the targeting capabilities and the permission to speak directly and authentically to people who are interested in what we have to say. This is the people-first philosophy that became the foundation for Sadie.

Sadie is hyper-focused on understanding your business and the goals that drive you as a business owner. We are also equally invested in comprehending the mindset, needs and desires of your existing and prospective customers. By honouring these guiding principles, we aim to provide meaningful value to your business and your audience, resulting in strong, long-lasting connections between you and your customers.

Connection Through Understanding.

To really connect with another person, we need to be open to learning what that person cares about and aim to understand why they care about it. It’s the act of putting ourselves in another’s shoes (a.k.a. practicing basic empathy) that truly builds connection and community. At Sadie, this is the precise philosophy that guides our work with businesses and the people that fuel them.

At Sadie, we believe connection comes through understanding and this is our guiding principle. We want to provide value in our clients’ lives and to do that, it’s imperative that we share the same respect you do for your potential customers.  So, whether we’re selling the confidence-boosting power of your store’s new swimsuit line or proving to your prospective customer that you are the best plumber for them we promise you: we believe in it just as much as you do—if not more.

We want to acknowledge that the land that Sadie operates from is located in Treaty 1 territory and that the land is the traditional territory of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene Peoples, and the homeland of the Métis Nation.

We are nothing without these people.

External Partner

Kerri Martens

2D Animator
/ Pop Culture Enthusiast

Kerri designs scroll stopping animations with your brand and audience top of mind. She completed a video major at Red River’s Digital Media Design program. From starting as a videographer, she quickly fell in love with motion graphics. Kerri is also skilled in filming, video editing and graphic design.

External Partner

Rebecca Dahl

Content Creator
/ Full-time Tourist

Rebecca is a communications professional and cat lover from the Canadian prairies. Currently based in the Netherlands, Rebecca specializes in international relations and regularly combines empathy with strategy in support of global development initiatives.


External Partner

Cam Deamel

Writer / Guacamole's Target Audience

If you had to put Cam in a box, Multimedia Content Creator is probably the most fitting label you could slap on it. Cam has his hands in every facet of creative media; from graphic design, to writing, to music, to videography. That's how he likes it.

... And, we strive to support them.

Justin Bastedo

Founder / Team's Big Brother / Client Strategy

Taq Yoneda

Partner / Philosopher/ Data & Design