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If you’ve ever received an unwarranted sales pitch, you’ll understand why marketing without empathy is simply ineffective. In fact, a lack of empathy toward your Read more
The digital sphere is a powerful space to be for any brand that wants to reach its target audience members. However, it is a space Read more
If you haven’t identified and defined who your customer base is, you are wasting valuable time, energy and money marketing your product or service. It’s Read more
Before anyone is ready to purchase your product or service, they’ve already been through at least two stages of what is known as, “The Buyer’s Read more
When many small business owners think of brands, they think of the Apple’s, Walmart’s, & McDonald’s of the world, while relegating themselves as small businesses. Read more
Human connection is extremely important in life and marketing. But as with any relationship, it can not be faked. It is not enough to simply Read more