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Using Empathy to Perfect Your Marketing Strategy

If you’ve ever received an unwarranted sales pitch, you’ll understand why marketing without empathy is simply ineffective. In fact, a lack of empathy toward your prospective customers can even be damaging to your brand’s reputation. Today, in the age of digital marketing, a lack of empathetic strategy can look like a poorly targeted display ad […]

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6 Reasons Your Digital Marketing Strategy Isn’t Connecting With Your Audience

The digital sphere is a powerful space to be for any brand that wants to reach its target audience members. However, it is a space that is always evolving, and it’s not always easy to keep up with current best practices. So, how do you know if your marketing efforts are supporting your company’s short […]

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How to create an authentic audience persona, and why it matters.

If you haven’t identified and defined who your customer base is, you are wasting valuable time, energy and money marketing your product or service. It’s as simple as that. Understanding your audience and the motivations behind their buying behaviours is the most important step in a successful, empathy-based marketing strategy. Before anything else, your potential […]

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What is the “Buyer’s Journey,” and why does it matter?

Before anyone is ready to purchase your product or service, they’ve already been through at least two stages of what is known as, “The Buyer’s Journey.” It is crucial to understand and consider this journey, which can take a consumer all the way from not knowing anything about your brand to being a loyal, repeat […]

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Digital Branding – Why It’s Important and How To Pull It Off In 2021

When many small business owners think of brands, they think of the Apple’s, Walmart’s, & McDonald’s of the world, while relegating themselves as small businesses. This is a huge mistake – building a brand is important for every business, no matter its size, and simply having a decent logo just doesn’t cut it anymore in […]

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The Do’s and Donts of Empathetic Marketing

Human connection is extremely important in life and marketing. But as with any relationship, it can not be faked. It is not enough to simply like and comment on your friends, customers or partner’s social posts. An active effort to truly understand their point of view while putting yourself in their shoes is required to […]