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Digital Branding – Why It’s Important and How To Pull It Off In 2020

When many small business owners think of brands, they think of the Apple’s, Walmart’s, & McDonald’s of the world, while relegating themselves as small businesses. This is a huge mistake – building a brand is important for every business, no matter its size, and simply having a decent logo just doesn’t cut it anymore in […]

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The Do’s and Donts of Empathetic Marketing

Human connection is extremely important in life and marketing. But as with any relationship, it can not be faked. It is not enough to simply like and comment on your friends, customers or partner’s social posts. An active effort to truly understand their point of view while putting yourself in their shoes is required to […]