Jaguar’s Rebranding: A Landmark or a Lighthouse?
Jaguar’s recent rebranding stirs curiosity and debate. While the new logo is sleek and modern, aligning with their move to all-electric luxury cars, it risks losing the classic identity that made the ... ...more
Branding
January 21, 2025•6 min read
New Year, Same Me - My Goals This Year
In this post, I reflect on last year’s progress and share my intentions for the year ahead, with the hope of steady, meaningful growth. This year, I’m focusing on goals that feel like the right tools ... ...more
Personal
January 03, 2025•4 min read
Switching From Adobe to Affinity After 15 Years of Graphic Design Experience
Recently, I made a significant leap: I switched from Adobe to Affinity's suite of creative tools. Having used Adobe products for over 15 years, this was no small decision. I’ve learned almost everythi... ...more
Software & App
September 09, 2024•5 min read
Empathy in Pixels: The Human Touch in Digital Branding
Explore a human-centric approach to digital branding. Uncover the importance of empathy, community, and authenticity in creating a brand that resonates and fosters a meaningful connection. ...more
Design & Dev
October 24, 2023•7 min read
Building Genuine Connections: AI, Empathy, and the Art of Crafting Audience Personas
Dive into the synergy of AI and empathic marketing to craft audience personas that resonate. Discover how small to medium-sized businesses can harness this power for genuine connections. ...more
Marketing
September 15, 2023•7 min read
Diving Deep into the Splash Page Debate: A Love-Hate Relationship
Unravel the essence of splash pages and their relevance in 2023. Dive into the debate on their impact on user experience and see if they align with your brand's vision. Understand, discuss, and get ex... ...more
Design & Dev
August 18, 2023•7 min read
